Back in the summer of 2019, we received word that Cresco Labs was getting ready to launch their new dispensary brand in conjunction with recreational cannabis being legalized in IL. We heard they were looking for a uniform partner to help them realize their creative vision, so we moved quickly to set up a meeting to do just that. The result is one our most important - and exciting - partnerships to date.
As the legal cannabis industry continues to grow and mature, it’s become clear that companies need to invest in their brands like never before. Dispensaries are increasingly well designed, with a clear creative direction. Staff are well trained and knowledgeable, and it’s important they look the part as well.
With their dispensary brand, Sunnyside, Cresco looks to create an experience that is accessible to everyone. Whether you’re a long-time connoisseur or a suburban mom looking for a more natural way to manage your sleep issues, the goal of Sunnyside is to make you feel comfortable. The spaces are well lit, airy and clean. The staff is friendly and knowledgeable, and their uniforms are classic and stylish, without being stuffy or overly trendy.
Featuring a base layer of simple gray chambray button downs with Sunnyside* embroidery, employees can also add on cotton twill dad caps, crewneck sweatshirts or combed cotton sweaters.