Hotel Statistics 2023

Travel continues to pick up worldwide, with hotels and resorts being some of the main beneficiaries. From events to vacations and even staycations, the hospitality industry is booming with more people than ever itching to get away.

In this post, we look at hotel industry statistics for 2023, along with a few predictions to keep in mind. We've curated these stats and other hotel industry trends from industry research and reports from Statista, Deloitte, and the World Travel & Tourism Council, among others.

  • Top Hotel Statistics

  • Hotel Occupancy, ADR, and RevPAR Statistics

  • Hotel Travelers and Consumer Trends Statistics

  • Hotel Segments Statistics

  • MICE Statistics

  • The Hospitality Sector and the Economy

  • Hotel Digitalization Statistics

  • Hotel Employment Statistics

  • Hotel Marketing Statistics

  • Sustainability Statistics

  • Top Hotels and Hotel Groups Lists

Top Hotel Statistics

  • The global market for the hotel and resort industry will reach $1.21 trillion US dollars in 2023, higher than in 2020 and 2021. (Statista, 2023)

  • The global hotel industry reached $71.9 billion in market value in 2022, a 2% decrease from 2021. (JLL, 2022)

  • Despite economic headwinds, two of the three global regions—the Americas and APAC—saw increased hotel investment volume in 2022. (JLL, 2022)

  • In the U.S., leisure travel revenue for U.S. hotels was expected to exceed pre-pandemic levels by 14% by the end of 2022. (American Hotel and Lodging Association, 2022)

  • Inflation for hospitality-related products will be 5% to 10% in early 2023, more than double the historical average. (AHLA, 2022)

  • There are a total of 184,596 businesses categorized as "hotels and motels" in the US. (IBISWorld, 2023)

  • The U.S. is expected to reach 1.3 billion nights of occupied hotel rooms in 2023, slightly exceeding the total in 2019. (AHLA, 2022)

  • 70% of planners polled by AHLA were either booking or actively sourcing new events, and 61% expected to have bigger event budgets in 2023. (AHLA, 2022)

Hotel Occupancy Rate, ADR, and RevPAR Statistics

Hotel occupancy rates across the U.S. and elsewhere in the world are still mostly down three years after the onset of the COVID-19 pandemic. There are a few bright spots, and some charts are trending upward.

  • International overnight arrivals are estimated to have doubled (109% annual growth) compared to 2021 numbers. This is 62% of 2019 volumes. (World Travel and Tourism Council, 2022)

  • In the U.S., San Francisco recorded the steepest decline (-25.4%) in occupancy rates in January 2023, compared to 2019 numbers. (STR, 2022)

  • Last year, Europe's properties had an overall occupancy rate of 64.6%, down from 75.1% in 2019. (STR, 2023)

  • In Europe, a surge in demand has kept average daily rates significantly (24%) higher than in 2019. (ETC, 2022)

  • Sydney and Melbourne registered average occupancy rates below 65% for 2022, compared to above 80% for 2019. (Financial Review, 2023)

  • Average daily rates (ADR) in the first five months of 2022 were higher (+48.1%), resulting in a 217% increase in Revenue per Available Room (RevPAR) for the region's hoteliers compared to the same period in 2021. (ETC, 2022)

  • RevPAR growth in all other global regions has remained in double digits. (ETC, 2022)

  • Only Asia, which suffered from stricter COVID restrictions, recorded a lower ADR in 2022 than in 2019, with rates remaining 9.9% lower. (STR, 2023)

Hotel Travelers and Consumer Trends Statistics

Bleisure remains a major driver of revenue for hotels, and guests will continue to favor those that provide good value for money.

  • A survey of frequent business travelers shows that employees mix business and pleasure when it comes to travel. (Banyan, 2023)

  • 52% of business travelers surveyed in California say that the best part of business travel is staying in a hotel. (VisitAnaheim, 2022)

  • 76% of consumers are willing to pay a 10% or higher premium for personalized hotel services (7% are willing to pay a premium of more than 50%). (Epsilon, 2018)

  • British travelers to the U.S. increased by 382%, while American travelers with hotel bookings in Europe increased by 111%. (Trip.com, 2022)

  • In 2023, the top three factors that are most likely to influence guests' choice of staying in a hotel are price, location, and overall cleanliness and safety protocols. In 2020, overall cleanliness and safety protocols ranked 2nd. (AHLA, 2023)

  • Leisure quickly recovered in New York, with occupancy reaching 87% of pre-COVID levels, the highest of any US tourism destination. (TheCity, 2022)

MICE Statistics

MICE was hard-hit by the COVID-19 pandemic, but the sector is also expected to bounce back tremendously in the next few years, with hotel prices going up because of increased activity in the corporate world.

  • MICE-related travel makes up approximately 54% of all business trips. (IPK International, 2014)

  • The MICE market is expected to rise steadily in the next few years and is forecast to reach$1.8 billion by 2030. (NextMSC, 2023)

  • Hotel prices in San Francisco are expected to rise 7.3% in 2023, driven by strong demand for in-person meetings. (CBRE, 2023)

  • Corporate demand in New York has lagged, with business travel revenue expected to be 55% lower in 2022 than in 2019. (AHLA, 2022)

Hotel Segments Statistics

Both luxury and budget hotels are seeing growth and will expect more guests in the coming years.

  • Bookings for five-star hotels increased by 19% in the first three quarters of 2022 y-o-y, just 7% short of pre-pandemic levels. (Trip.com, 2022)

  • Global sales of luxury hotels increased by 39% on average in 2022, with higher growth rates in the Middle East and Africa (53%), and Western Europe (45%). (Euromonitor, 2022)

  • Luxury hotel sales will be around US$ 92 billion by 2025, up from US$ 76 billion in 2019. (in current prices). (Euromonitor, 2022)

  • The global luxury hotel market is expected to be worth $93.4 billion in 2021. The market is expected to grow at a CAGR of 10.5% to USD 238.4 billion by 2030. (Spherical Insights, 2022)

  • Global budget hotel sales increased by 23%. (Euromonitor, 2022)

  • The budget hotel segment grew by 6% in the U.S. (STR, 2022)

  • OYO's USA operation announced that it has outpaced the growth in RevPAR in the budget hotel segment, increasing by 18% year on year in 2022. (OYO, 2022)

The Economy and the Hospitality Sector Statistics

  • A majority of hoteliers express that inflation (83%) and labor shortage (83%) are the top two risks to European hotels. (Deloitte, 2023)

  • Increased staff costs (76%) and the rise in interest rates (74%) are close 3rd and 4th. (Deloitte, 2023)

  • Experts expected utility costs to reach a record $3,214 per available room in 2022, up 67% year on year. (CBRE, 2022)

  • 42% of those surveyed believe that the lack of economic growth will continue to be a challenge for the hotel and tourism industry in the next three years. (Deloitte, 2023)

  • Hotel operators and leaders express that their top priority for 2023 is to manage inflationary pressure within the global hotel market. (Deloitte, 2023)

Hotel Digitalization Statistics

Tech is becoming an important element both in hotel operations and in providing unique customer experiences.

  • 78% of hoteliers expect to increase hotel tech investment over the next three years. (Duetto, 2022)

  • 67.6% are currently using a revenue management system (RMS), 32.4% planned to invest in revenue technology in 2022, with another 23.4% doing so in the next two years. (Duetto, 2022)

  • 80% of hoteliers and hotel stakeholders agree that technology helps them reach their professional goals. (Benchmark Research Partners, 2022)

  • 89% of hotel staff on-premise report their teams benefited from technology. (Benchmark Research Partners, 2022)

Hotel Employment Statistics

  • Before the pandemic, 173 million people were employed in hotels and motels around the world. (ILO, 2019)

  • 1 in 10 people in the world is employed in the hospitality industry. (WTC, 2017)

  • In 2021, 8% of the workforce in Greece, around 7% of the workforce in Spain, and 6% in Cyprus, Malta, Ireland, and Croatia worked in the hospitality industry, particularly in catering and accommodation establishments. (European Labour Force Survey, 2021)

  • In the US, 2,701,371 are employed in hotels and motels. (IBISWorld, 2023)

  • An average hotel and motel business in the US employs 13.3 employees. (IBISWorld, 2023)

  • The average hospitality salary in the country is $35,100 per year or $16.88 per hour. (Talent.com, 2023)

  • Starting salaries for entry-level positions begin at $27,332 per year, with most experienced workers earning up to $74,999 per year. (Talent.com, 2023)

  • 22% of survey respondents left the hotel industry because of compensation and benefits. (BCG, 2022)

  • 69% of potential hotel employees like job descriptions with a promise of career flexibility. (BCG, 2022)

  • 60% of hotel brands in the US agree that technology will help make recruiting easier. (Benchmark Research Partners, 2022)

Hotel Marketing Statistics

  • The sector spent roughly 2.3 billion U.S. dollars on advertising. In 2020, the industry's ad expenditures reached 1.15 billion dollars. (Statista, 2021)

  • 50% more guests prefer to book on their desktops than on their phones. (TheHotelsNetwork, 2021)

  • Predictive personalization in value-targeted campaigns can drive 20-30% more bookings for low-intent users and up to 30% more revenue for high-intent users. (TheHotelsNetwork, 2021)

  • In EMEA, 48.75% of hoteliers ranked 'Social Media' as the 2nd most important sales & marketing priority in 2021. (Hotel Executive, 2021)

Sustainability Statistics

  • The Sustainable Hospitality Alliance includes 22 major hotel companies with a combined 50,000 properties. (SHA, 2023)

  • To meet the Paris Agreement's targets, the global hotel industry must reduce carbon emissions per room per year by 66% by 2030 and 90% by 2050. (SHA, 2017)

  • 78% of travelers globally think of staying at least once in an eco-friendly or green accommodation when planning their trips in the next year. (Statista, 2023)

  • Up to 75% of travelers are willing to pay more for a night at a green hotel. (Operto, 2021)

  • 82% of travelers believe it's both their and the hotel's responsibility to make their experience a sustainable one. (Operto, 2021)

  • 71% of hoteliers in Europe say that government regulations will be key to sustainability innovation in the region. (Deloitte, 2023)

  • The hotel industry's carbon density decreased by 10% between 2015 and 2018. (CHSB, 2018)

  • Hotels in Switzerland had the lowest carbon intensity (20.4 kg CO2emissions per sqm), while those in South Africa had the highest (209.78 kg CO2 emissions per sqm). (CHSB, 2018)

  • Montreal’s hotels are the best performing (24.63 kg CO2 emissions per sqm), in comparison to Abu Dhabi's hotels which average 251.55 kg CO2 emissions per sqm, the highest. (CHSB, 2018)

  • In the US, there are more than 1,000 hotels associated with the LEED certification process. (US Green Building Council, 2022)

  • Choice Hotels International announced that 100% of their eggs will be cage-free eggs from 2025 and beyond. (Choice Hotels, 2022)

  • Hilton has pledged to reduce their carbon intensity by 61% by 2030 and their water use intensity by 50% by 2030. (Hilton Hotels)

  • Accor is the first international hotel chain to commit to achieving net-zero carbon emissions by 2050. (FCC Singapore, 2022)

  • From 2024, mini hotel toiletries will be banned in New York City. (NY Senate, 2021)

Top Hotels and Hotel Groups Lists

With a global brand value of approximately 7.61 billion US dollars in 2021, Hilton Hotels & Resorts was the most valuable hotel brand. (Statista, 2023)

Top 10 largest hotel chains (MKG Hospitality, 2021)

  1. Marriott International: 7500 hotels, 14000+ rooms

  2. Jin Jiang: 10000 hotels, 1,100,000+ rooms

  3. Hilton Hotels: 7000 hotels, 1,010,257 rooms

  4. Intercontinental Hotel Group: 6000 hotels, 886,036 rooms

  5. Wyndham Hotel Group: 8,941 hotels, 795,909 rooms

  6. Accor Group: 5000+ hotels, 750,000+ rooms

  7. Huazhu: 7000 hotels, 607,137+ rooms

  8. Choice Hotels International: 7,147 hotels, 597,977 rooms

  9. Oyo: 20000+ hotels, 449,000 rooms

  10. BTH Hotels: Recent data unavailable

World's best-rated luxury hotel brands (Travel + Leisure, 2022)

  1. Oberoi Hotels and Resorts

  2. One&Only Resorts

  3. Oetker Collection

  4. Raffles Hotels & Resorts

  5. Red Carnation Hotel Collection

  6. Sofitel Legend

  7. The Langham Hotels & Resorts

  8. The Indian Hotels Company Limited

Highest-rated economy hotel brands in North America (Statista, 2023)

  1. Woodspring Suites

  2. America's Best Value Inn

  3. Surestay Hotel by Best Western

  4. Microtel Inn and Suites by Wyndham

  5. Extended Stay America

  6. Studio 6

  7. Travelodge by Wyndham

  8. Red Roof Inn

  9. Days Inn by Wyndham

  10. Super 8 by Wyndham

Top hotel searches for 2023 (Trip.com, 2023)

Travellers from the Americas

  1. The U.S.

  2. Canada

  3. Brazil

  4. New Zealand

  5. China

  6. Japan

  7. Thailand

  8. Malaysia

  9. Qatar

  10. The U.K.

Travellers from Europe, the middle east, and africa

  1. The U.K.

  2. France

  3. Spain

  4. Portugal

  5. Turkey

  6. Saudi Arabia

  7. The U.A.E.

  8. Thailand

  9. The U.S.

Travellers from Asia-Pacific

  1. Japan

  2. China

  3. South Korea

  4. Thailand

  5. Malaysia

  6. Singapore

  7. Indonesia

  8. Australia

  9. Fiji

  10. The U.S.

World's most sustainable hotels (Hotel Journal, 2023)

  1. Bambu Indah, Bali

  2. The Hideout, Koh Yao Noi, Thailand

  3. Adrère Amellal, Egypt

  4. The Kip, Sri Lanka

  5. The Pig at Combe, UK

  6. Pench Tree Lodge, India

  7. Song Saa Private Island, Cambodia

  8. Tierra Patagonia, Chile

  9. COMO Laucala Island, Fiji

  10. Bawah Reserve, Indonesia

  11. Azulik, Mexico

  12. Whitepod Eco-Luxury Resort, Switzerland

  13. Svart Hotel, Norway

  14. The Brando, French Polynesia

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